The Not-So-Popular Ian Armando

Had friends over for the weekend who told me, in all seriousness, that they
had never heard of Ian Armando. This in spite of the fact that my source
has observed that the Sunday paper which employs Ian has boasted that
there has been a substantial rise in its readership! Never mind, old dear,
I'll keep people in touch with your falling popularity. I'm sure you won't
let me down. Oh, and the next blog might be my last.
-Michael Foot, Romford.

Note: The above to be repeated on BBC Offline on 30th February.
(Or a day earlier if a leap year).